Designers are unique professionals – they’re made to wear very many hats. In other words, while creative work remains artistic no matter what medium it resides on – the execution and deployment of that creative work requires outstanding technology in ever more increasing ways. It takes a lot of continuous education to stay up with new technologies; design has moved from paper and print to laptops and websites and citywide video walls, and on to tablets and smartphones. Now things are going the way of IoT (Internet of Things, for those who don’t know) and all those devices will be integrated not just in how they stage your creative work but how they respond to the people they’re communicating to.
So, while a designer remains a designer… technology exponentially expands around them and so do the teams that those designers must integrate with in order to stage their message for clients in ways that engage customers along with the evolving technology. Now a billboard is not a billboard, a billboard sees the person it’s communicating to and personalizes the message then stages other pertinent interesting messages across the next 8-10 signs the person passes by. Pretty soon, each person may only hear a message immediately engineered via AI to pertain only to them at that moment, made so only they can hear it via a directed sonic projection.
HOW DOES A CREATIVE PROFESSIONAL KEEP UP WITH THE TECHNOLOGY?
A good start is to have the technology in their very own office, so that they and their team of developers and IT professionals can integrate on solutions which push the envelope of creative immersion. Such a system must be physically capable of a flexibility that allows them to attach a large number of screens, and have the processing power to run the required software as it is released for development kits.
Such a system must be future-proofed as much as it is possible within Moore’s Law (which honestly will provide you with 3-5 years service from a very high-end system), and must be expandable enough to accept newer graphic cards, devices and storage as the IoT integration with marketing and advertising platforms develop.
Getting set up with a power-rack containing both a blazing-fast NAS (Network Attached Storage) system and a top-of-the-line VWC (Video Wall Controller) packed with top-shelf computing power, connected to a wall of up to 32 4K-resolution monitors from that single VWC unit, is the starting point for developing the next generation of engaging media. Anything else in advertising will fall behind.
WHAT IS A VWC AND HOW DO I KNOW IT CONTAINS THE TECHNOLOGY I NEED TO BRING ME UP TO SPEED FOR IoT ADVERTISING?
The Seneca VWC is a visual media powerhouse. With support for up to 32 displays at 4K resolution, it’s the best in performance and capability that commercial media systems have to offer. The best in the business are using this system to run big-city signs, stadium scoreboards and media boards, and the world’s biggest and best media presentations. Put the power in your own studio and start designing for the system that runs the world’s messaging.
The Seneca VWC boasts an impressive set of features:
- Up to 32 independent Full HD video outputs in a single box
- Convenient 4U chassis easily converts to a tower
- Accommodates 4 Full-length GPU with only a 20″ depth
- Tuned OS, Custom BIOS and balanced drivers ensure best-in-class performance
- AMD Firepro+Sync, Matrox Mura, and Nvidia Quadro+Sync Certified
- Quiet and cool design
- Ideal solution for video wall, control room, sports center and military installations
- Turnkey options for fast and easy integration
As far as specs go, the Seneca VWC houses an impressive set of features:
- Intel i7 Extreme Edition (various performance models)
- Windows 10 Pro
- Validated Discreet GPU options from AMD, Matrox and NVIDIA (supports up to four full-size GFX cards)
- Up to 32 displays @ 1080i
- Up to 28 displays @ 4K